My five-hour crash course on rhetoric is now just 50 bucks.

Always put the professor’s name in Comic Sans!

I didn’t do the half-price discounting; in fact, I just discovered the price while updating my online stuff. The company that asked me to do the course, Creative Live, taped me in front of a tiny live audience in Seattle a few years ago. The title: “How to Win an Argument Without Arguing.”

It was weird to boil down the vast, complex, constantly changing art of persuasion into a few hours. Plus, comments on the course emphasize my “eccentricity.” It didn’t help that Creative Live put my name in Comic Sans. Still, 86% of the 9,600 people who have bought the course so far recommended the class.

Trust me: This blog is mostly about the figures and tropes in pop culture and the media, and not about hawking my stuff. Most of my income comes from consulting, not from content. But people had been asking for years if I would each a course like this.

If you’re interested, you can see a preview here. Please let me know what you think.