How do you know which tools of persuasion to use in real life?

It’s hard to know what tools to use in the spur of the moment. The good news: You don’t have to.

Framing lets you take the high ground on any issue—whether you’re talking sibling selfishness… or smoking.

Only the French could look at galoshes and think of amour.

Several days a week, I do a video chat with students. Here’s a transcript of one.

A great way to practice public speaking is to channel a famous speaker or celebrity.

I often get asked for the tractor-beam line that will 100% win a partner. My answer: It’s not a line. It’s a rhetorical strategy.

Let’s call a spade a spade. But when someone calls an earth mover a spade, don’t call it a euphemism. It’s a meiosis.

Actually, an apology isn’t enough. Here’s what to do when you screw up.

Yes, I look goofy. I only did the course because people had been asking for it for years.

Acclaimed author Peter Heller (The Dog Stars, The Guide) actually called it literature—even though I had the chutzpah to write in the voice of a 14 year old girl. “Every once in a while a character in American literature knocks you flat.”