"You got a bunch of logical engineers to inject pathos into their arguments. And son of a gun, it works!"

The space agency's Langley Research Center in Hampton, Virginia, first brought me in for a pair of persuasion workshops, teaching engineers and other staff how to use tools other than pure logic to convince skeptical colleagues and audiences. Teaching persuasion to rocket scientists was a real trip. The 40 engineers absorbed the material so quickly that we covered two days of material in one day--and still had a second day left to learn more advanced rhetoric.

The agency had me back to help with an interesting challenge: How to get Pentagon approval to deploy a pair of mothballed MX missiles to send climate-change measuring satellites into orbit. I helped construct an argument and trained the team that made the pitch. Their argument won the day, but Congress later defunded the project. I just wish I could have made the case to Congress!

Contact me if you want to construct a winning public argument.


Click on the links to see summaries of the work.

Bass Hotels

Brown University

Dartmouth College

Kaiser Permanente

Middlebury College



Southwest Airlines

Stinger Ghaffarian Technologies

University of Pennsylvania


Wharton School of Business

York College

Presentations and Workshops

Beachbody: Keynote presentation for fitness coaches in Dana Point, California.

CUE: Keynote presentation in New Orleans for HR professionals on "How to Screw Up."

Dartmouth College: Presentation on framing strategies for all of the university's advancement professionals.

Department of Defense: Persuasion workshop in Washington, DC, for MILVAX, the global agency responsible for vaccinating military personnel. Another persuasion workshop in San Antonio for Air Force JAG officers.

European Speechwriters Association: Two-day workshop and presentation in Berlin, Germany.

Hampden Sydney College: Campus-wide lecture on the need for rhetoric, in Hamden Sydney, Virginia. 

Harvard University: Presentation and workshop for Arts & Sciences advancement professionals.

Lane Press: Keynote presentation in Vermont for editors and designers of magazines. 

Lewis & Clark College: Campus-wide lecture in Portland, Oregon, on "The New Trivium," or why the liberal arts are a good personal investment.

Mindshare: Workshop in Bali, Indonesia, for advertisers, marketers, and media buyers.

NASA: Two separate workshops teaching rhetoric to space engineers and administrators at the Langley Research Center, Virginia.

National Association of Realtors: Keynote presentation in Reno, Nevada, for California realtors.

Ogilvy UK: Workshop for advertising creatives in London, England.

Prepaid Expo: Keynote presentation in Orlando for 2,000 finance executives.

Southwest Airlines: Presentation on "How to Screw Up" to the airline's marketing executives in Nashville.

University of Tampa: Presentation to rhetoric students.