About Jay

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I’m the author of the New York Times bestseller, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. The book has been published in 14 languages and three editions, and it’s one of the top ten books assigned at Harvard. My latest book is How to Argue with a Cat: A Human's Guide to Persuasion. (See the Books page for all my books.)

Middlebury College has named me a Professor of the Practice of Rhetoric and Oratory. And I serve clients ranging from NASA to Southwest Airlines to the Wharton School of Business. (See clients and case stories here.) 

Read "Jay Heinrichs's Powers of Persuasion" in Bloomberg Businessweek.

Educators and students often go to my other sites,,, and

Before all that, I worked actual legitimate jobs, including:

  • Editorial director with Rodale Inc. (publishers of Men’s Health, Prevention, and the South Beach Diet)

  • Editor of the Dartmouth Alumni Magazine

  • Group publisher of the Ivy League Network

  • Founding editor of US Airways Attaché

  • Deputy editor of Outside

  • Vice president of content for the SiteShell Network, an online consortium of radio stations.

I live with my wife, Dorothy Behlen Heinrichs, a principal gifts officer for the Dartmouth Medical School and Dartmouth-Hitchcock Medical Center. We live on 150 acres at the base of Cardigan Mountain in New Hampshire.